The Bicycle Transportation Alliance (BTA) in Oregon, one of the largest and most effective bike advocacy groups in the country, wants “Vision Zero” for Oregon. What is “Vision Zero”?
“Zero deaths, zero injuries, zero fear of traffic.“
In addition to the basic motivation of reducing the carnage on our roads, “Vision Zero” has a special relevance for bike advocates, as BTA notes:
“We know that to truly increase the number of people bicycling every day, we need to reduce the fear of traffic crashes.“