• You don’t need fancy pants to ride a bicycle

    by  • August 25, 2011 • Cool People • 1 Comment

    Compliments of the Portland Mercury

    On the one hand, it’s good that biking is becoming so mainstream that you can now buy a pair of All-American bikey Levi’s. On the other hand, the one thing biking doesn’t need is more expensive, specialized clothing that makes the mode of transportation seem like a hip clique. Especially when the pants only come in cuts for men. The nervousness about not riding a bike correctly—not even, “Am I in the right lane?” but, “Am I cool enough for this? Do I look ridiculous?”—keeps some people from getting on a bike at all.

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    Poster’s note: In the interest of safety, I encourage helmet use at all times, but it is a rider’s discretion whether or not to wear one.

    One Response to You don’t need fancy pants to ride a bicycle

    1. Corey
      August 25, 2011 at 6:20 pm

      This is precisely why we need better promotion and availability of utility bikes in American culture. Levi's is reinforcing the popular misconception that riding a bike requires special clothes and accessories. They've created a product for a "problem" that never existed.

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